November 08, 2019. Adebomi Obinaike
Apps will have a Major Impact on Business Success by 2020
2020 is going to be a litmus test for many businesses around the world. With the dominance of smartphones and wearables, people are more likely to interact with businesses via mobile apps than being physically present at those places of business. Stats have shown that 51% of customers say that they use mobile devices to discover new brands and products- this implies that any business that does not have a Mobile app in the app ecosystem will have little or no visibility which will, in turn, have an adverse effect on the business in the long run.
However, it is imperative that business owners should always remember that it is easier to reach an audience when you know where they are always present and active. Stats have shown that the average adult spends three hours and 43 minutes a day on a mobile device and Generation Z (ages 16-24) spends 20 percent more time and engages with their most-used apps 30 percent more often than the rest of the population.
What this means is that capturing a target market has become less cumbersome, you can target the majority of your demographic via their mobile devices. Furthermore, apps have become the face of businesses in the digital world and users judge companies on the basis of the quality of their apps.
Mobile app trends you should consider before building your app in 2020
Before you go further to develop a mobile app in 2020 you will need to understand the trends in Mobile app development so you can be fully abreast of the quality of app you’d need to boost your business to the next level. The implication of not understanding the trends might lead you to develop an app that is absolutely irrelevant to your customers. Let’s go through the trends.
Cloud-based Mobile Apps:
A cloud app or a mobile cloud app is an application that operates through the cloud and has a unique combination of characteristics from both, pure desktop apps and pure web apps. This is a software program where cloud-based and local components work together in a congruent manner. This technology, when integrated with mobile apps, enhances the storage capabilities of the applications and increases productivity and collaboration.
Mobile commerce is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer. Examples of m-commerce include in-app purchasing, mobile banking, virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay.
Artificial Intelligence and Chatbots:
Artificial Intelligence is a major catalyst in the mobile application and development. Research and reports made in 2016 Artificial Intelligence was expanded and it brought investments of approximately $39 billion. Since then Artificial Intelligence is constantly making changes in mobile development and technology. AI is empowering mobile applications and making it's performance-driven. Every business in the near future is going to use a chatbot for performing day-to-day business operations. instead of humans, there is a method where robots could perform the same task. You can easily automate the entire process using chatbots. It would make the process easy and quick.
Blockchain is contributing a great deal to the future of mobile app development. It has been able to quietly disrupt and reshape mobile app development. It is implemented in mobile apps for boosting security, tracking, and quality controls. A lot of payment apps are latching on to this technology for ensuring safer and speedy transactions.
Internet of Things (IoT):
The internet of things, or IoT, is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. So basically the use of IoT in mobile apps is to remotely control smart devices via mobile apps. Apps powered by IoT will enable users to control their smart devices via the app. E,g fitness apps,
2020 is going to be a critical year for many businesses around the world, it is pivotal for every business to latch on the digital revolution and ensure that they are not left behind or unable to keep up.