A lot of people have heard about UI/UX perhaps perfunctorily, some have a vague understanding of it, but the majority aren’t aware of its importance to mobile app development. It might interest you to know that the success or failure of a mobile app depends solely on the looks, feel, and ability to engage users. If your app does not look good, feel good, engage users- then it is certain that your app is doomed to fail.
Many apps have failed as a result of having poor UI/UX. This is as a result of not understanding the fundamental importance of having an excellent UI/UX
UI – User Interface is the graphical and usually touch-sensitive display on a mobile device, such as a smartphone or tablet, that allows the user to interact with the device’s apps, features, content, and functions.
UX – also called mobile user experience, is the perception an end-user has of a mobile product or service.
Imagine your app as a construction project. A UX designer is like an architect that is responsible for the structure and its blueprints, A UI designer is like the interior designer of the house, choosing the color, style of furniture, window blinds, etc.
UI and UX are inter-related. You can view them as the backbone of any successful mobile app.
Factors to consider when designing the UI/UX for your app
To make your app more desirable for users, your UI and UX designs have to work together seamlessly.
To ensure that UI/UX work seamlessly here are factors to look out for:
1. Colors and fonts:
3. Simple navigation:
5. Familiar elements:
The functionality of an app is dependent on the quality of the UI/UX design. If the UI/UX is piss poor then the functions within the app will be hampered. Speed especially. Users become disinterested the moment an app does not function optimally.
Excellent app design requires an outstanding UI and UX design. To thrive in an inundated app ecosystem you need to ensure that you give your users the best overall experience with your app.