January 29, 2020. Adebomi Obinaike
Why User Experience is the Cornerstone of Mobile App Development
A lot of people have heard about UI/UX perhaps perfunctorily, some have a vague understanding of it, but the majority aren’t aware of its importance to mobile app development. It might interest you to know that the success or failure of a mobile app depends solely on the looks, feel, and ability to engage users. If your app does not look good, feel good, engage users- then it is certain that your app is doomed to fail.
Many apps have failed as a result of having poor UI/UX. This is as a result of not understanding the fundamental importance of having an excellent UI/UX
UI - User Interface is the graphical and usually touch-sensitive display on a mobile device, such as a smartphone or tablet, that allows the user to interact with the device’s apps, features, content, and functions.
UX - also called mobile user experience, is the perception an end-user has of a mobile product or service.
Imagine your app as a construction project. A UX designer is like an architect that is responsible for the structure and its blueprints, A UI designer is like the interior designer of the house, choosing the color, style of furniture, window blinds, etc.
UI and UX are inter-related. You can view them as the backbone of any successful mobile app.
Factors to consider when designing the UI/UX for your app
To make your app more desirable for users, your UI and UX designs have to work together seamlessly.
To ensure that UI/UX work seamlessly here are factors to look out for:
1. Colors and fonts:
Choosing the perfect colors and fonts is critically important to have excellent UI/UX. You need to be really careful when making choices about what colors and fonts you are going to select for the app. Your colors reflect your brand, so if you use tack colors or overly contrasting colors if might look good on the surface but might be not very friendly to the users when they read fro the app. Especially for those with deformities like color blindness and other eye defects
Your app design must be consistent throughout. Functionally and visually. It should look and function the same way on every screen. External consistency will help build credibility and avoid confusion with your users - in terms of your brand logo, website, merchandise, etc
3. Simple navigation:
It’s important that your app’s navigation menu is always visible, and doesn’t jump around as the user moves through the app. You should prioritize certain features over others in your navigation.
Ensure your UI/UX is designed to be as interactive as possible. When users can interact with an app it creates a connection between them. It boosts seamless navigation in the app.
5. Familiar elements:
Use conventional elements. icons, colors, and symbols should be designed in the way it’s designed in most apps. The faster users learn to operate the app, the higher the chances of liking the app.
The functionality of an app is dependent on the quality of the UI/UX design. If the UI/UX is piss poor then the functions within the app will be hampered. Speed especially. Users become disinterested the moment an app does not function optimally.
Excellent app design requires an outstanding UI and UX design. To thrive in an inundated app ecosystem you need to ensure that you give your users the best overall experience with your app.