A lot of entrepreneurs and individuals dream to establish winning businesses with faultless startup app ideas. Even after spending several months or years developing and enhancing their final product. But, sometimes things don’t work out as planned.
This is a result of not properly communicating with their potential customers and launching their final product hoping that users will automatically get onboard. This has led to the early demise of a lot of products and businesses.
Minimum Viable Product is a light version of the planned project to test it in a real-life environment. It gives room for receiving actual feedback for a solution without major financial contributions. In lay-mans terms, it is a development technique in which a new product is developed with sufficient features to satisfy early adopters.
Benefits of starting with an MVP
1. Saves time and money:
2. Foster relationships with customers:
Basically, it will give you an opportunity to directly interface with your customers and build a relationship with them. When you get feedback from them and they see that you implement, it makes them see your product as credible and reliable. They would always want to use your product because they know all their pain points will be addressed. In this case, they are usually your early adopters.
3. Focus on major business functions:
4. Focus on major business functions:
You built the product because it can solve specific problems. So building a product with extensive features may complicate the initial user experience for early users. In this case, MVP will help you easily make necessary adjustments if a feature needs any rework.
Examples of companies that started with an MVP app
Service offering short-time rent to travelers started with its owners renting their apartment to a few participants of the San-Francisco design conference. They made photos of the place to create MVP in the form of a simple website and soon were welcoming the guests. This way startup owners managed to check whether their idea of the short-term rental would appeal to users.
All that Uber did in its first version of the mobile app was to connect drivers with customers plus the ability to accept payments. It seems primitive. However, this is exactly what allowed Uber to quickly enter the market, receive feedback, and gradually create a multi-billion dollar business. Today Uber has a much more complex application with hundreds of features.
From these success stories, it is clear that the concept behind the development of an MVP app is to put your product in the market and collect user feedback so you can build, measure, learn and repeat the cycle.
Don’t wait to have the perfect product, or till you have all the money in the world. Start with an MVP app and watch your app grow to become a very relevant app in the app ecosystem.